HEY THERE
I’m Joel
“You can’t go back and change the beginning, but you can start where you are and change the ending.”
― C.S. Lewis
I’m an art-based creative raised on the sunny island of Singapore but have spent more than a year in Melbourne, Australia thinking that I might see some penguins.
I came back home with a BA in Advertising and still have never seen any penguins.
Now I love to travel and take pictures with my beloved Fujifilm camera and make damn awesome jams.
MY EXPERIENCE
Throughout the past decades I have many great opportunities and pleasures to work in notable agencies like TBWA, Euro RSCG, Leo Burnett, Publicis, BLK J, Saatchi & Saatchi, ManghamGaxiola, and JWT. I have been working closely with many great teams across industries like Banking & Finance, FMCG, Automobile, Properties, Lifestyles, as well as Hospitality.
Ogilvy & Mather
Intern
Jan 1997 — Mar 1997
Saatchi & Saatchi
Intern
May 1998 — Nov 1998
DNC Worldwide Partners
Art Director
Jun 2000 — May 2001
Ad Grand Advertising
Art Director
Jun 2001 — Dec 2004
AGI Communications
Senior Art Director
Jan 2005 — Mar 2007
Euro RSCG
Creative Group Head
Apr 2007 — Mar 2010
Fullancer
Creative
Jun 2010 — Now
EDUCATION
Royal Melbourne Institute of Technology
1999 – 2000
Bachelor of Arts, Advertising
Institute of Advertising Singapore
1996 – 1997
Adv. Diploma of Business (Advertising)